The value Moco Roca ought to deliver is the precious experience of a delicious taste. Four elements are embedded in the symbol, (1) Precision; symbolized by equal sided diamond, (2) Flavor; express through a subtle shape of a coffee bean, (3) Serve; depicted in a small circle for an abstract top view of a cup/plate, and (4) Consistency; big circle enclosing the first three elements that signifies the unending commitment and pursuit for constantly remarkable result.